Less alcohol and sugar. Regular exercise. Superfoods. Intermittent fasting. The topic of health is a huge pool of universal rules, beliefs and dogmas. What is often neglected is the real person with all their idiosyncrasies and individual needs. OptimallyMe, a company based in the UK and Switzerland, wants to tackle this and provide more clarity.
The new digital health platform created for this purpose helps people to better understand their own body and current state of health and to improve it in a targeted manner. The results of blood tests that can be carried out autonomously are visualised, explained and classified in terms of risks.
Based on these blood values, personal details and synchronised health data, the user is then given tailored suggestions on how they can specifically improve their values and what long-term effects this may have on their health. This knowledge is intended to raise the user's awareness of their own health and help them to act in a targeted and proactive manner instead of just reacting to symptoms.
The core promise: Providing clarity to people on their path to a healthier life. Individualised. Fact- and data-based. Self-determined.
This aspirational attitude is also reflected in the newly created visual identity. In line with the brand's self-image, the graphic language, the imagery, the colour palette, and the font family (New Montreal, Pangram Pangram Foundry) are also primarily clear and rational.
The graphic indicators for risk assessment (Optimal, Suboptimal, Critical) simultaneously serve as a flexibly applicable, identity-creating key visual and thus create a graphic link between UI and other means of communication such as packaging design or motion design. The key visual also shows the data-driven dynamics, responsiveness and individuality of the platform.
Parallel to the clear line, graphic conciseness is created primarily through the use of striking typography, colour accents in iconography and data visualisations, as well as strong light-dark contrasts. These contrasts create visual validity and thus communicate what it ultimately means to take health into one's own hands: Strength and self-determination.
OptimallyMe Ltd
Visual identity, trademark, UI, business stationery, web design, copywriting, packaging design, motion design, campaign, brand guide
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